Posts by Jon Kolko

When The Business Wags The Dog

Designers often make bad business decisions. Our “good design” negatively impact the business. Making the buy button red and huge may drive sales, but it makes designers cry inside: it runs counter to their established aesthetic sensibilities, and feels like a bad design decision. And so we make it small with tiny text, and revenue goes down.
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Design Is A Mess.

Design is muddy and frustrating and wonderful. The artifacts we create during the process are sloppy and incomplete and fleeting. And for all of our efforts to jam creativity into the confines of business, design floats on the brink of manageability, hanging in the balance between being a driver of innovation and total chaos.
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