Posts by Jon Kolko

Problem Framing, Not Problem Finding

Framing

We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. But it ignores one of the most important parts of research as an input for design strategy. Research helps produce a problem frame.
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Changing Behavior

Behavior

We’re stubborn creatures. Our behaviors – good and bad – are hard to change. This can be frustrating for those of us in the business of offering people new products and services; “if they would just use this, their lives would be so much better!”
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