Sell It With Pictures
Think a little about your home. Walk through it in your head, and try to look at it as a visitor might see it. Read more...
Using Stimuli During Research
We use simple tools to foster creativity. Design research, typically a way to extract information, can also be a way to support creativity with our customers and users.
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Recent Posts
The Ingredients of a Story
We use stories to get our way. We are often hired to develop a design strategy; compelling narratives help us sell that strategy. Read more...
Stories: the way to our heart, and the key to design strategy
Storytelling: one of our most powerful tools. It’s a powerful shortcut to win hearts, and to drive strategy. Read more...
A Strategic Storytelling Tutorial
Stories can make or break a design strategy. Streamlining the mechanics of storytelling makes it easy to focus on the art and craft of narrative. Read more...
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