Stories: the way to our heart, and the key to design strategy
Storytelling: one of our most powerful tools. It’s a powerful shortcut to win hearts, and to drive strategy. Read more...
The Ingredients of a Story
We use stories to get our way. We are often hired to develop a design strategy; compelling narratives help us sell that strategy.
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Recent Posts
A Strategic Storytelling Tutorial
Stories can make or break a design strategy. Streamlining the mechanics of storytelling makes it easy to focus on the art and craft of narrative. Read more...
Problem Framing, Not Problem Finding
We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. Read more...
Fear and Loathing in Design Strategy
The biggest barrier to design strategy is fear. The design process is unfamiliar, and it’s tempting to fear things that are new and risky. Read more...
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