Recent Posts


Problem Framing, Not Problem Finding

We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. Read more...


Fear and Loathing in Design Strategy

The biggest barrier to design strategy is fear. The design process is unfamiliar, and it’s tempting to fear things that are new and risky. Read more...


Changing Behavior

We’re stubborn creatures. Our behaviors – good and bad – are hard to change. Read more...


A billion dollar design project?

We aim too low. Physicists have the Large Hadron Collider, a research tool that cost close to ten billion dollars to build. Read more...

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