A billion dollar design project?
We aim too low. Physicists have the Large Hadron Collider, a research tool that cost close to ten billion dollars to build. Read more...
Changing Behavior
We’re stubborn creatures. Our behaviors – good and bad – are hard to change. This can be frustrating for those of us in the business of offering people new products and services; “if they would just use this, their lives would be so much better!”
Read more…
Recent Posts
Provocation, not prediction: sample size doesn’t matter.
“You didn’t talk to enough people.” It’s a common concern we hear when conducting a design research program: the concern that the number of people we spoke with can’t possibly be large enough to accurately inform an emergent design and innovation strategy. Read more...
Oh, that’s just academic.
From time to time, I like to pretend I’m an academic. I’m only vaguely qualified for that claim. Read more...
The User is Not Like Me
When I went to graduate school, my professor drilled a simple statement into my head: “The user is not like me.” This was a reminder that, when I design things, the people we are designing for have different wants, needs, desires, and characteristics than I do. Read more...
© 2018 Modernist Studio
Toto FTW
