Recent Posts


The Ingredients of a Story

We use stories to get our way. We are often hired to develop a design strategy; compelling narratives help us sell that strategy. Read more...


Stories: the way to our heart, and the key to design strategy

Storytelling: one of our most powerful tools. It’s a powerful shortcut to win hearts, and to drive strategy. Read more...


A Strategic Storytelling Tutorial

Stories can make or break a design strategy. Streamlining the mechanics of storytelling makes it easy to focus on the art and craft of narrative. Read more...


Problem Framing, Not Problem Finding

We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. Read more...

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