Recent Posts


When The Business Wags The Dog

Designers often make bad business decisions. Our “good design” negatively impact the business. Read more...


Step One: Don’t Kill Your Co-Founders

“Never get into business with your friends.” In January of 2017, my friends and I started Modernist Studio. Read more...


Design Is A Mess.

Design is muddy and frustrating and wonderful. The artifacts we create during the process are sloppy and incomplete and fleeting. Read more...

Mitigating Risk

You Think You Are Mitigating Risk. You Are Really Killing Creativity.

Design strategy relies on creativity. Creativity is about challenging existing norms, pushing the boundaries of technology, and shaping behavior in new ways. Read more...