Posts about Strategy

Changing Behavior

Behavior

We’re stubborn creatures. Our behaviors – good and bad – are hard to change. This can be frustrating for those of us in the business of offering people new products and services; “if they would just use this, their lives would be so much better!”
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What is value?

Value is often considered “how much someone will pay.” This is structured atop a neoclassical view of economics: there’s an equilibrium between the cost of a product and the amount someone is willing to pay for it, and consumers go out of their way to maximize around and with that equilibrium.
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When The Business Wags The Dog

Designers often make bad business decisions. Our “good design” negatively impact the business. Making the buy button red and huge may drive sales, but it makes designers cry inside: it runs counter to their established aesthetic sensibilities, and feels like a bad design decision. And so we make it small with tiny text, and revenue goes down.
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The Power of a Story

Narrative

We all know it’s important to be “user centered.” When we move pixels around and build flows and put pieces and parts together, we’re in the pragmatics of building and shipping products and user-centeredness is clear. But what about strategy – how do we put people at the center of a design strategy?
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