Posts about Strategy

Money Isn’t Everything.

I came from a world where college was a given. My public schools were ranked among the best in the state, and I had a support network of teachers, family and friends who believed in me. Subsequently I made mostly A’s, did my homework and was an involved student. I graduated near the top of my high school class before I had a fulfilling four years at Baylor University. I graduated college debt free and had the support I needed to find my first job with relative ease. Read more…

Problem Framing, Not Problem Finding


We focus too much on problem solving. The goal of research is widely claimed to be about empathy building and understanding so we can identify and solve problems, and that’s not wrong. But it ignores one of the most important parts of research as an input for design strategy. Research helps produce a problem frame.
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