Posts about Strategy

When The Business Wags The Dog

Designers often make bad business decisions. Our “good design” negatively impact the business. Making the buy button red and huge may drive sales, but it makes designers cry inside: it runs counter to their established aesthetic sensibilities, and feels like a bad design decision. And so we make it small with tiny text, and revenue goes down.
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The Power of a Story

Narrative

We all know it’s important to be “user centered.” When we move pixels around and build flows and put pieces and parts together, we’re in the pragmatics of building and shipping products and user-centeredness is clear. But what about strategy – how do we put people at the center of a design strategy?
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