This training program will help you leverage methods of design thinking in order to produce new and compelling service and system designs. It serves as a foundation for thinking about the behavioral touchpoints a user may have with your company, and how those touchpoints can be better designed to support a more comprehensive and purposeful brand experience.
As a result of taking this training in service design, you'll be able to analyze an existing service in order to judge its efficacy and value, to think about experiences as a series of designed touchpoints, to articulate the value of designing for time-based experiences, and to model complexity in order to arrive at a value proposition.
As a result of taking this course, you'll gain specific skills in:
- Developing service slice models
- Authoring scenarios and storyboards
- Crafting customer journey maps
- Developing a value proposition