Posts tagged Event

IxDA Interaction Week: Sell solutions by starting with stories


The design process, from start to finish, is about knowing people – their problems, needs and feelings – and then creating solutions to their challenges. We achieve this by performing extensive research, leading in-depth conversations and learning new lingo. We get to know people who aren’t like us and begin to sympathize with them as we design ways to improve their day-to-day lives. Read more…