Stories can make or break a design strategy. Streamlining the mechanics of storytelling makes it easy to focus on the art and craft of narrative.
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A Strategic Storytelling Tutorial
Provocation, not prediction: sample size doesn’t matter.
“You didn’t talk to enough people.” It’s a common concern we hear when conducting a design research program: the concern that the number of people we spoke with can’t possibly be large enough to accurately inform an emergent design and innovation strategy.
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Design Is A Mess.
Design is muddy and frustrating and wonderful. The artifacts we create during the process are sloppy and incomplete and fleeting. And for all of our efforts to jam creativity into the confines of business, design floats on the brink of manageability, hanging in the balance between being a driver of innovation and total chaos.
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Enough Design Methods
A method is a way to do something. It’s standardized: it’s repeatable, structured, and systematic. And methods run counter to the ethos of creativity, the magic of making something from nothing.
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