Designers often make bad business decisions. Our “good design” negatively impact the business. Making the buy button red and huge may drive sales, but it makes designers cry inside: it runs counter to their established aesthetic sensibilities, and feels like a bad design decision. And so we make it small with tiny text, and revenue goes down.
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We’re pleased to announce a new online course offering – Product Management: Building Great Products. This course presents an introduction to product management – the process and skills necessary to develop a new idea and bring it to market. The focus is on developing valuable products through an iterative process of creative development.
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